Innovation Business Plan

Structure your business ambitions into a clear, actionable business plan that delivers results.

Public Funding
Innovation Consultancy
Digital Innovation
Project Implementation 

Bringing an innovative product or service to market—and securing public or private funding along the way—is no small task. It requires more than a good idea. , You need a well-structured business plan built on solid insights: a deep understanding of your target market, the competitive landscape, and relevant technology trends. Financial projections must be grounded, supported by cost-benefit analysis, ROI forecasts, net present value (NPV), internal rate of return (IRR), and sensitivity analyses .And even with the right data, shaping it into a clear, compelling strategy that tells your story and inspires confidence takes skill, experience, and the right partner.

Our industry, innovation and financial experts bring complementary strengths and years of hands-on experience in developing impactful, data-driven business plans. Using proven methodologies and trusted analytical tools, we work closely with you to co-create a plan that helps you launch, scale, and meet your strategic and innovation goals with confidence.

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With our expertise and experience in preparing business plans, we strive to provide a solid foundation for a value proposition definition and a strategy aligned with market needs and your organizational goals. The methodologies we use are as straightforward as they are well-tested and effective.

We don’t believe in one-size-fits-all business plans. Our process is tailored, tested, and built on years of experience supporting innovative organizations across Europe. Here is how we work with you:

Together, we start by defining the goals, target audiences, and key focus areas of your business plan.

We shape a concise statement that clearly defines the benefit you deliver, what sets you apart, and how you address real market needs.

We review your existing documentation to spot missing information needed for a strong and complete business case.

Using tools like Wheesbee© and GlobalData, as well as public sources and stakeholder validation, we provide insights into your market, competition, and opportunities.

Through workshops, interviews, and working sessions, we shape the key elements of your plan:

  • Executive Summary
  • Ambitions (mission and vision)
  • Market need and your solution
  • Competitive landscape
  • Business and organizational strategy
  • Governance and team
  • Financial plan (ROI, NPV, IRR, sensitivity)
  • Risk analysis

As an innovator or business owner, you often have just a few minutes to make your case (10 minutes). Yet many pitches prioritize detail over clarity—making it harder for investors to connect with the story. We help you translate your business plan into a clear, compelling pitch deck and guide you on how to present it effectively. The goal: to boost your chances of securing funding by making your value proposition easy to understand—and hard to ignore.

What you get: the insights you need to make confident, strategic decisions

  • A tailor-made market and technology intelligence report
  • Mapping of trends, competitors, and key players
  • Strategic recommendations linked to your goals
  • Visual summaries and clear takeaways for internal and external use
  • A solid foundation for funding, innovation, or investment decisions

+50
innovation business plans developed

35+
SMEs supported for EIC funding yearly

€40M
in funding for start-ups and scale-ups

Our references

LenioBio: Business plan

“The value of PNO Innovation (formerly known as ttopstart) is in helping build a company; getting financing is just one part of the equation.” – Dr. Remerto Maris – Founder and CEO of LenioBio.

Market and deal information analysis together with several strategic brainstorm sessions enabled us to co-create and redefine the business model strategy with LenioBio. LenioBio is focused on leveraging its revolutionary protein expression platform to affect major change in numerous industry sectors, from vaccine and drug development to the food industry.

Thirona: EIC Accelerator/business plan

“We have worked with several companies in the field. However, we valued PNO Innovation’s (formerly known as ttopstart) knowledge level of the actual content of the grant while working with them. It goes much deeper than just understanding the funding instruments. This was a good fit with Thirona, and therefore, we chose to work with ttopstart for the EIC accelerator.” – Eva van Rikxoort, CEO

Thirona is a leading expert in AI-powered lung image analysis. By combining medical science and deep learning technology, Thirona supports principal investigators and sponsors with clinical trial data and pulmonary clinical care across the globe. This permitted Thirona to become a key player in the clinical trial market while validating its potential to enhance doctors’ medical decisions in clinical settings.

We supported Thirona in refining their business plan and successfully applied for the EIC Accelerator, attracting €2.5M for Thirona.

Prof. Christos Bergeles (King’s College London)

Support in developing a business plan as part of the NIHR project. Combining quantitative (desktop research, databases, Wheesbee©) and qualitative approaches (interviews with surgeons) we identified potential target markets for a surgical hand-like robot. This market, stakeholder and competitor information led to new insights on what could be the best application for this innovation.

Why choose PNO Innovation?

Tailored to your needs Tailored to your needs

We don’t believe in one-size-fits-all. Every organization is different, so we adapt our approach to fit your unique goals, structure, and ambitions—ensuring your business plan is not only actionable but fully aligned with your strategic direction.

International network International network

Our broad international network gives you fast access to valuable insights, data sources, and key opinion leaders in your field—strengthening your business plan with the latest market intelligence.

Deep sector expertise Deep sector expertise

Our consultants bring in-depth knowledge across innovation-driven sectors and a genuine passion for impact. We help you shape strategies that not only strengthen your business but contribute to solving European and global challenges.

Our service experts

How can we help?

Discover how our specialists can drive your innovation.

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